The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

2017 IJRSM – Volume 6 Issue 2 Author/s: Luong, Duy Binh Department of Business Administration, Saigon University, Vietnam (duybinh0106@yahoo.com) Vo, Thi Huong Giang* Department of…

Impulse buying behavior of Vietnamese consumers in supermarket setting

2014 IJRSM – Volume 3 Issue 2 Author/s: Cho, James Department of Business Administration, Lunghwa University of Science and Technology, Taiwan (jamescho@mail.lhu.edu.tw) Ching, Gregory S.…

The impact of electronic word of mouth on brand image and buying decision: An empirical study in Vietnam tourism

2017 IJRSM – Volume 6 Issue 1 Author/s: Luong, Duy Binh* Department of Business Administration, Saigon University, Vietnam (duybinh0106@yahoo.com) Vo, Thi Huong Giang Department of…