E-commerce enterprise brand image, seller’s reputation and consumers’ purchasing intention: Basis for online buying platform improvement framework

International Journal of Research Studies in Management CollabWritive Special Issue 2023 Volume 11 Issue 6 Available Online: 15 August 2023 Author/s: Zhang, Huizhen Graduate School,…

Electronic word of mouth (EWoM), brand image and consumer’s purchase intention: Basis for purchase decision model

International Journal of Research Studies in Management CollabWritive Special Issue 2023 Volume 11 Issue 6 Available Online: 15 August 2023 Author/s: Zhang, Xinxin Graduate School,…

Corporate social responsibility for brand image and customer satisfaction: Assessment of Grameen phone user’s in Bangladesh

2014 IJRSM – Volume 3 Issue 1 Author/s: Rahman, Md. Hasebur* Department of Business Administration, Pabna University of Science and Technology, Bangladesh (hasebur7208@yahoo.com) Abstract: Corporate social…

The impact of electronic word of mouth on brand image and buying decision: An empirical study in Vietnam tourism

2017 IJRSM – Volume 6 Issue 1 Author/s: Luong, Duy Binh* Department of Business Administration, Saigon University, Vietnam (duybinh0106@yahoo.com) Vo, Thi Huong Giang Department of…