Corporate social responsibility for brand image and customer satisfaction: Assessment of Grameen phone user’s in Bangladesh

2014 IJRSM – Volume 3 Issue 1


Rahman, Md. Hasebur*
Department of Business Administration, Pabna University of Science and Technology, Bangladesh (


Corporate social responsibility (CSR) is the concept that business organization is accountable for its decisions and actions on all relevant stakeholders. It is a commitment by business to behave fairly and responsibly and contribute to economic development while improving the quality of life of the workforce as well as of the local community and society at large. This study is an assessment of customer’s perceptions on the basis of Corporate Social Responsibility performs by Grameen Phone Limited in Bangladesh. Research hypotheses have been identified and constructed on the basis of literature review. Hypotheses testing results show that there have been positive significant relationship observed between brand value and corporate social responsibility; customer satisfaction and corporate social responsibility and customer satisfaction and brand value relationship.

Keywords: CSR; brand image; customer satisfaction; Grameen phone



*Corresponding Author