International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 11
Available Online: 20 November 2023
Author/s:
Andaya, Marlon*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (marlon081879andaya@gmail.com)
Apritado, Jennie Margaret
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The tourism industry in Quezon Province has been significantly affected by the COVID-19 pandemic this is due to the travel restrictions and quarantine measures that were implemented to prevent the spread of the virus. The study aims to fill the research gap by providing insights into the travel motivations and intention of tourists in Quezon Province in the post-pandemic era. The study presented the demographic and the psychographic profile of the respondents in terms of their travel intention after the pandemic, the type of tour they prefer, plan to travel, the type of tour, the desired trip time, and the priority aspects of destinations. The study assessed the travel motivation of the respondents in terms of push travel motivations factors and pull travel motivations. It also determined the travel intention of the respondents in terms of physical, socio-psychological, financial, post-crises destination image, and intention to visit. Finally, to proposed an action plan to improve the tourist destinations in Quezon Province. Descriptive method is used to present the result of the study that lead to important recommendations and to determine travel motivation and intention mediated by destination image. The participants of the study are tourist who visited in province. The questionnaire was distributed through online google form to individuals who are confirmed as a previous visitor in travelled in Quezon province. The results of the study will help tourism practitioners to understand the travel motivations and intention of tourists, and to develop marketing strategies that will attract more tourists and help the government to identify the strengths and weaknesses of the tourism industry in the province, and to develop policies and programs that will promote tourism in the province.
Keywords: organizational support, travel motivation and intention, destination image, Quezon Province
DOI: https://doi.org/10.5861/ijrsm.2023.1145
Cite this article:
Andaya, M., & Apritado, J. M. (2023). Travel motivation and intention mediated by destination image of Quezon province. International Journal of Research Studies in Management, 11(11), 153-165. https://doi.org/10.5861/ijrsm.2023.1145
* Corresponding Author