International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 8
Available Online: 25 August 2023
Author/s:
Liu, Lu
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study aims to explore the relationship between enterprise transformation leadership, employee service innovation, and corporate social responsibility in order to develop strategies to strengthen service innovation in catering enterprises. In this study, a self-made questionnaire was used as a tool for data collection. The participants in the study were 300 employees who came to Quan Jude enterprises in Guangzhou, Shanghai, Xi’an and Beijing. Weighted averages and grades are used to describe transformational leadership in charisma support, vision motivation, intellectual development, personalized care; evaluate employee innovation in vision, ability, personal achievement, and identify social responsibility practices through economic, social, and environmental perspectives. Spearman Ojo was used to test for significance relationships as part of a non-parametric test. All the analyses were performed using the SPSS version 28. The study showed that respondents were very consistent about their transformational leadership, corporate social responsibility, and employee innovation. They agreed to the transformational leadership qualities that enterprise managers have in charisma, vision motivation, intellectual development, and personalized care. They also agreed on the economic, social, and environmental CSR perspectives of the companies. Transformational leadership to employee service innovation behavior has significant positive influence, transformational leadership has significant positive influence on corporate social responsibility, corporate social responsibility and employee service innovation behavior has significant positive influence, corporate social responsibility in transformational leadership and employee service innovation behavior relationship intermediary role, formulated the strategic plan of sustainable development of the enterprise.
Keywords: transformative leadership, corporate social responsibility, service innovation, catering enterprises, catering service; strategy
DOI: https://doi.org/10.5861/ijrsm.2023.1106
Cite this article:
Liu, L. (2023). Transformational leadership, corporate social responsibility and service innovation among catering enterprises in China: Basis for sustainable catering service strategy. International Journal of Research Studies in Management, 11(8), 163-173. https://doi.org/10.5861/ijrsm.2023.1106