International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 6
Available Online: 15 August 2023
Author/s:
Zheng, Huajun
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (1024761080@qq.com)
Abstract:
Rural tourism is an important driving force for the construction of a “harmonious and beautiful countryside”, which has practical significance for achieving the three major goals of rural industrial development, farmers’ income increase, and rural social harmony and stability, enhancing farmers’ sense of happiness, satisfaction, and sense of gain. A research model based on community participation, community empowerment, and shared value creation is proposed, and research hypotheses are proposed. The questionnaire survey was conducted among the villagers represented by six tourism characteristic towns in Conghua District, Guangzhou, Guangdong Province, and the empirical analysis was carried out. The results indicate that village community participation has a significant impact on community empowerment, village community participation has a significant impact on shared value creation, and community empowerment has a significant impact on shared value creation. The study also proposed corresponding suggestions for issues such as low participation of village communities in rural tourism, in order to provide reference value for the development of rural tourism. This study attempts to take community villagers as key subjects in the process of tourism development, and to study the relationship between community participation, community empowerment, and shared value creation in rural tourism development, which has certain research significance. However, limited by the level of research, the depth of research still needs to be further improved; Meanwhile, due to limited conditions, there are still shortcomings in the universality and representativeness of the data, which will have a certain impact on the universality of the research conclusions.
Keywords: rural tourism, community participation, community empowerment, shared value creation
DOI: https://doi.org/10.5861/ijrsm.2023.1075
Cite this article:
Zheng, H. (2023). Tourism empowerment, community participation and shared value creation: Basis for developing rural tourism integration framework. International Journal of Research Studies in Management, 11(6), 151-165. https://doi.org/10.5861/ijrsm.2023.1075