International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 1
Available Online: 2 March 2024
Author/s:
Dong, Hongyan
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
Tourism recovered after the epidemic, tourism income and number of tourists increased rapidly. In the process of expanding the scale of tourism industry, there are some problems that damage the rights and interests of stakeholders. It is of practical significance to pay attention to the social responsibility, social performance and social ethics of tourism enterprises. However, the existing research on Chinese tourism corporate social responsibility is relatively lacking, and this study is helpful to fill the theoretical gap in this area. The tourism industry in Jiangsu Province of China is relatively developed, and the types of tourism enterprises are rich. Based on the literature research and the actual situation of tourism enterprises in Jiangsu province, this study designed a questionnaire to investigate the practitioners of tourism enterprises, investigate the performance of tourism enterprises in three aspects of social responsibility, social performance and social ethics, and explore the relationship between each item. This study aimed to examine the corporate social responsibility, corporate social performance and organizational ethics in the tourism industry in China as basis for developing an enhanced ecotourism framework. A descriptive research design was used to provide a full and accurate explanation of the relationship between the three variables. The results showed that tourism enterprises have a strong sense of corporate social responsibility in terms of economic, social and environmental aspect. The respondents assessed tourism enterprises to have an impressive corporate social performance in terms of legal and discretionary dimensions and good performance in terms of economic value creation. The tourism enterprises strongly adheres to organizational ethics in terms of care, critic and justice. There are highly significant relationships among corporate social responsibility, corporate social performance and organizational ethics. A framework for an enhanced ecotourism is proposed.
Keywords: corporate social responsibility, corporate social performance, organizational ethics
DOI: https://doi.org/10.5861/ijrsm.2024.1006
Cite this article:
Dong, H. (2024). Corporate social responsibility, corporate social performance and organizational ethics: Basis for enhanced ecotourism framework. International Journal of Research Studies in Management, 12(1), 67-76. https://doi.org/10.5861/ijrsm.2024.1006