International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2023 Volume 11 Issue 14
Available Online: 31 December 2023
Author/s:
Evangelista, Diana Gracia T.
CSTC College of Sciences, Technology and Communications, Inc., Philippines (dianagraciaevangelista@gmail.com)
Abstract:
This study aimed to provide management and marketing strategies through a development plan to enhance camping tourism experience in CALABARZON Region. It assessed the campsite attributes, determined the travel motivations and evaluated the behavioral intention of campers and tested the significant difference of responses when grouped into profiles and tested the significant relationship of given variables. Quantitative Method and a Descriptive Correlational Research Design was used. The population size was computed using Raosoft with 95% confidence level and 5% margin of error which resulted to 333 sample size. The instrument was adapted from four different studies. The data gathered were analyzed using Weighted Mean, Frequency Distribution, Shapiro Wilk Test, Kruskal Wallis Test, Mann Whitney U-test to test the significant differences and Spearman Rho for the test of significant relationship. The paper concluded that majority are 25 to 40 years old, female, single and employed, camped for rest and relaxation with family for 2-3 days, prefers soft activities near the mountain and used private vehicles to do backpacking/hike camping. The study revealed that campsites that provided directions are preferred. The motivation was to share quality time with family/friends and intends to encourage friends and relatives to visit the campsite. There is a significant difference by the demographic profile except for sex. There is a significant relationship between campsite attributes and travel intention on behavioral intention, as campsite attributes and travel motivation increases, the intention increases. The study proposed development plans for Millennials travelling with family and friends that preferred provisions of natural landscape, rules and regulation, water and toilets and planimetric maps. It recommended for Destination Management Office to promote Regional Camping Loop, Staff Training and Campsite Inspections.
Keywords: destination accessibility, digital detox, domestic tourism, escapism, nature-based tourism
DOI: https://doi.org/10.5861/ijrsm.2023.1181
Cite this article:
Evangelista, D. G. T. (2023). Campsite attributes, travel motivations and behavioral intentions: Basis to enhance camping tourism experience. International Journal of Research Studies in Management, 11(14), 119-140. https://doi.org/10.5861/ijrsm.2023.1181