International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2023 Volume 11 Issue 14
Available Online: 31 December 2023
Relloso, Flordeliza S.
Central Bicol State University of Agriculture Calabanga Campus, Philippines (firstname.lastname@example.org)
The study analyzed the 5As Motorcycle Tourism, in the Bicol region. Specifically, it sought to present the respondents’ demographic profile in terms of age, civil status, travel companion, and frequency of visit; assessed the potential 5As of tourism components in the Bicol Region in terms of attraction, accessibility, amenities, ancillary, and accommodation; tested the significant difference in responses when grouped according to profile variables; and provide recommendation for the enhancement of motorcycle tourism experience in Bicol Region. The quantitative research design was used in the study. The researcher was able to test the significant difference in responses when grouped according to profile variables. There was a total of 384 respondents and only the tourists engaged in motorcycle riding within the Bicol region are considered as part of the population sample. The output of the study was to enhance the experience a of motorcycle tourists. Results showed that most motorcycle-traveling tourists are in their twenties and thirties, married, and traveling with their friends as their travel companions. In terms of Potential 5A’s of tourism components, motorcyclists would benefit from the presence of retail and eating establishments in their destinations of choice. The attitudinal drivers of the tourism and hospitality business can potentially improve the 5A’s of tourism. Motorcycle tourists need assurance that their well-being is protected throughout their journey, therefore, it is recommended that government entities should take part in promulgating the safety and security interventions.
Keywords: motorcycle tourism, 5As of destination, Bicol Region
Cite this article:
Relloso, F. S. (2023). Motorcycle tourism through the 5As of destination: A study of the Bicol Region. International Journal of Research Studies in Management, 11(14), 1-11. https://doi.org/10.5861/ijrsm.2023.1173