International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 11
Available Online: 20 November 2023
Author/s:
Javier, Esmenia R.*
Lyceum of the Philippines University – Batangas, Philippines (erjavier@lpubatangas.edu.ph)
Dacut, Sergel
Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The study, which is anchored on the contingency theory of leadership, explored the implementation and association of leadership brand and management effectiveness of school leaders and managers during the height of COVID-19 pandemic. It utilized self-structured questionnaires to the two groups of respondents- school leaders and managers and their subordinates. It also determined profile of respondents in terms of age, gender, educational attainment, and length of service. Significant differences on the responses of the two groups of respondents were also determined. This study also determined predictor of management effectiveness from profile variables, and the leadership brand. Female employees dominate the working force; majority of the leaders belong to age group of 46-55; and majority of respondents have stayed in LPU for more than ten years. Leadership brand is well implemented; the highest score is on credibility. Management effectiveness is also well implemented in all aspects. Feedback obtained the highest score, followed by communication. Leaders have better assessment if the leadership brand compared to their subordinates. There is no significant difference on the responses of the two groups of respondents on the implementation of management effectiveness. There is a significant relationship that exists between variables leadership brand and management effectiveness; the better the implementation of the leadership brand, the more management effectiveness can be experienced by the organization. Credible leadership brand appeared to be the predictor of management effectiveness.
Keywords: leadership brand, management effectiveness, COVID-19 pandemic
DOI: https://doi.org/10.5861/ijrsm.2023.1144
Cite this article:
Javier, E. R., & Dacut, S. (2023). Leadership brand and management effectiveness during the COVID-19 pandemic: Basis for management development plan. International Journal of Research Studies in Management, 11(11), 143-152. https://doi.org/10.5861/ijrsm.2023.1144
* Corresponding Author