Emerging trends and challenges in CALABARZON’s hotel industry: Informing tourism and hospitality development strategy

International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 11

Available Online: 20 November 2023


Hernandez, Jennifer Z.*
National University Philippines, Philippines (jzhernandez@nu-laguna.edu.ph)

Alcala, Lucky Boy M.
Alcaraz, Kaycee Drell G.
De Vero, Florenda J.


The hotel business is expanding rapidly and plays an important part in the travel and tourist industry worldwide. Lifestyle preferences, branding tactics, food supply chains, technology developments, and regulatory frameworks were all examined to determine how the hotel industry in CALABARZON is adapting to meet the changing needs of its customers. There were substantial differences between the evaluations given by various participants. The research also suggested a plan of action to improve the tourist and hospitality industry and overcome the problems currently facing the hotel industry. The quantitative strategy relied on the use of survey questions to gather descriptive data, while the qualitative strategy put an emphasis on in-depth interviews and focus groups. Purposive sampling was used to collect data from hotel owners/managers, employees, and customers at a subset of hotels in the CALABARZON region to compile hotel profiles that were studied about company structure, classifications, operational tenure, and personnel count. Many other types of statistical analysis were used, including ANOVA, frequency analysis, percentage distribution, weighted mean, and the Scheffe Method. Most survey takers categorized the hotel as corporate, with ratings of one star or lower, a short history of business (6-10 years), and a small workforce (25 employees or less). Most respondents said that the lifestyle, branding, food supply chain, technological, and regulatory compliance developments impacting the sector were obvious. The opinions of hotel owners, workers, and visitors on these tendencies differed significantly. Additionally, participants pointed out and evaluated hotel sector difficulties.

Keywords: tourism, hospitality, trends, challenges, development strategy


DOI: https://doi.org/10.5861/ijrsm.2023.1143

Cite this article:
Hernandez, J. Z., Alcala, L. B. M., Alcaraz, K. D. G., & De Vero, F. J. (2023). Emerging trends and challenges in CALABARZON’s hotel industry: Informing tourism and hospitality development strategy. International Journal of Research Studies in Management, 11(11), 133-141. https://doi.org/10.5861/ijrsm.2023.1143

* Corresponding Author