International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 11
Available Online: 10 October 2023
Author/s:
Maneja, Marinela Jade M.*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (manejamarinelajade2020@gmail.com)
Tamayo, Ma. Rosario
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (chery_tamayo@yahoo.com.ph)
Abstract:
This research investigates the challenges and prospects of the tourism industry in Batangas Province, Philippines, with a focus on achieving sustainable development goals and fostering local economic development. A survey was conducted among diverse respondents, including community members and establishment owners, from various local government units. The state of the tourism sector in Batangas, encompassing aspects of accommodation, attractions, transportation, travel organizers, destination organization, and tourist arrivals, was assessed. The study identified significant challenges faced by the tourism industry, with variations noted based on the classification of respondents. The findings reveal that challenges are prevalent across all facets of the tourism sector in Batangas, highlighting the need for targeted interventions. To address these challenges, a comprehensive plan of action is proposed, involving collaboration between the Provincial Government of Batangas, local chief executives, and relevant stakeholders. Key strategies include adapting to changing tourist preferences, investing in infrastructure rehabilitation through public-private partnerships, forging alliances with the transportation sector, and establishing service standards for travel agencies. Additionally, the strict implementation of tourism policies and the creation of information assistance desks for tourists are recommended.
Keywords: tourism, sustainable development, accommodation, attraction, destination organization
DOI: https://doi.org/10.5861/ijrsm.2023.1136
Cite this article:
Maneja, M. J. M., & Tamayo, M. R. (2023). Tourism industry in the province of Batangas: Basis for development. International Journal of Research Studies in Management, 11(11), 39-49. https://doi.org/10.5861/ijrsm.2023.1136
* Corresponding Author