Leadership style, corporate social responsibility and corporate performance in pharmaceutical enterprise: Inputs to customer retention strategies

International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 6

Available Online: 15 August 2023

Author/s:

Deng, Jie
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (332992806@qq.com)

Abstract:

This paper describes the impact of leadership style on the performance of corporate social responsibility and determines whether corporate social responsibility has an impact on corporate performance. Specifically, this study identifies three leadership styles: transformational leadership, transactional leadership and laissez faire leadership. Evaluate the performance of CSR from economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility and environmental responsibility; Describes the economic, social and environmental performance of the firm; This paper examines the significant relationship between leadership style and corporate social responsibility performance, examines the moderating effect of corporate social responsibility on corporate performance, and analyzes the significant relationship between leadership style and corporate performance. Finally, on this basis, we develop a framework to improve the level of corporate performance. This paper analyzes the data collected by in-depth interviews and questionnaires of managers in Chinese pharmaceutical enterprises. Quantitative analysis method was used to conduct multivariate statistical analysis of the questionnaire feedback data based on SPSS software, including descriptive analysis and correlation analysis. The results of quantitative analysis were organically combined to form a comprehensive framework of pharmaceutical enterprise leadership style, corporate social responsibility, and corporate performance. The results show that there is an important relationship between leadership style and CSR fulfillment, and that leadership style has a positive impact on CSR fulfillment. There is a significant correlation between corporate social responsibility and corporate performance, indicating that the better corporate social responsibility is performed, the greater corporate performance. Then, it also shows that leadership style is significantly positively correlated with corporate performance.

Keywords: leadership style, corporate social responsibility, corporate performance

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DOI: https://doi.org/10.5861/ijrsm.2023.1070

Cite this article:
Deng, J. (2023). Leadership style, corporate social responsibility and corporate performance in pharmaceutical enterprise: Inputs to customer retention strategies. International Journal of Research Studies in Management, 11(6), 91-104. https://doi.org/10.5861/ijrsm.2023.1070