International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 4
Available Online: 15 August 2023
Author/s:
Li, Xiaomeng
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The purpose of this paper is to investigate and analyze the impact mechanisms of social responsibility of micro and small enterprises in ecotourism areas by combining relevant literature, in order to clarify the relationship between the practices, operations, and social responsibility of micro and small tourism enterprises. Then, the paper proposes specific strategic recommendations, such as regular monitoring and evaluation of corporate social responsibility practices and prioritizing the adoption of sustainable tourism practices. To achieve this, the paper explores the relationship between CSR, business strategies of SMEs, and stakeholder integration through questionnaires and SPSS 24.0 statistical analysis software. Based on the results of the literature evaluation and the findings of the survey analysis, the paper designed three scales: CSR, business strategy of SMEs, and integration of stakeholders, and then completed the questionnaire design. The study found that there is a highly correlated relationship between CSR practices and business strategies of SMEs; the relationship between CSR practices and stakeholder integration is also highly correlated. Moreover, the relationship between industry social responsibility practices and stakeholder integration is highly correlated as well. Furthermore, the study proves that there is a strong correlation between business strategy and stakeholder integration in terms of stakeholder knowledge, between business strategy and stakeholders, and between business strategy and stakeholders in terms of the behavior of companies in adapting to stakeholders’ needs.
Keywords: social responsibility, micro and small enterprises, business strategies, stakeholders’ responsiveness
DOI: https://doi.org/10.5861/ijrsm.2023.1036
Cite this article:
Li, X. (2023). SME corporate social responsibility practices, business strategies and stakeholders’ responsiveness: Inputs to social tourism framework. International Journal of Research Studies in Management, 11(4), 39-50. https://doi.org/10.5861/ijrsm.2023.1036