2025 IJRSE – Volume 14 Issue 12
Available Online: 22 June 2025
Author/s:
Atowan, Jhun Dave
Davao del Norte State College, Philippines (atowan.jhundave@dnsc.edu.ph)
Abubo, Maygun
Davao del Norte State College, Philippines (abubo.maygun@dnsc.edu.ph)
Devilleres, Shalom
Davao del Norte State College, Philippines (devilleres.shalomgen@dnsc.edu.ph)
Lumanta, Emmanuel
Davao del Norte State College, Philippines (lumanta.emmanuel@dnsc.edu.ph)
Pantoja, Daylene
Davao del Norte State College, Philippines (pantoja.daylene@dnsc.edu.ph)
Macarayo, Bryan*
Davao del Norte State College, Philippines (bryan.macarayo@dnsc.edu.ph)
Abstract:
The purpose of this study is to investigate the lived experiences of clothing retailers in Barangay New Pandan, Panabo City, who have implemented dynamic pricing, with an emphasis on the educational insights and practical knowledge gained from their experiences. Using a qualitative research design, nine retailers were interviewed in depth to collect comprehensive data, which was then thematically analyzed. The findings reveal several critical insights relevant to business education, including strategies for facilitating sales growth, pricing management during high-demand scenarios, and understanding seasonal demand trends. The study also identifies challenges that retailers face, such as pricing based on demand trends, mismatches between supply and market demand, and the risk of getting into a price war. The study focuses on retailers’ coping strategies, such as building bridges (positive supplier relationships), demand projection on dynamic pricing, and seizing opportunities (capitalizing on peak demand). These insights help to connect theory and practice by guiding educational programs that prepare future retailers for dynamic pricing challenges.
Keywords: dynamic pricing, clothing retail, lived experiences, business education
DOI: https://doi.org/10.5861/ijrse.2025.25194
Cite this article:
Atowan, J. D., Abubo, M., Devilleres, S., Lumanta, E., Pantoja, D., & Macarayo, B. (2025). Dynamic pricing in clothing retail: Lived experiences from Barangay New Pandan, Panabo City retailers for business education. International Journal of Research Studies in Education, 14(12), 61-72. https://doi.org/10.5861/ijrse.2025.25194
* Corresponding Author