Impact of consumer trust on purchase intention in e-commerce platforms

International Journal of Research Studies in Management
CollabWritive Special Issue
2026 Volume 14 Issue 1

Available Online: 1 June 2026

Author/s:

Li, Huaisheng
Graduate School, Lyceum of the Philippines University – Batangas, Philippines

Abstract:

This study examined the impact of consumer trust on consumer purchase intention in e commerce platforms, focusing on trust dimensions of reliability, security, and credibility, and purchase intention dimensions of attitudinal intention, behavioral intention, and purchase decision confidence. Using a descriptive-correlational research design, data were gathered from online consumers and analyzed through weighted means and Spearman’s rho correlation to assess both the levels of and relationships among the variables. The findings revealed that consumers demonstrated an agreeable level of trust and purchase intention, with security and credibility emerging as the strongest trust dimensions and attitudinal intention as the most dominant dimension of purchase intention. Moreover, the results showed strong and highly significant positive relationships among all trust dimensions and all purchase intention dimensions, indicating that higher consumer trust substantially enhances consumers’ willingness to purchase and their confidence in purchase decisions. Based on these findings, a targeted action plan was proposed to strengthen trust related features of e commerce platforms. The study underscores the critical role of trust in shaping online consumer behavior and provides practical insights for e commerce platform managers seeking to enhance consumer engagement and purchasing outcomes.

Keywords: consumer trust, purchase intention, e-commerce platforms, reliability, security, credibility, online shopping, consumer behavior

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DOI: https://doi.org/10.5861/ijrsm.2026.26102

Cite this article:
Li, H. (2026). Impact of consumer trust on purchase intention in e-commerce platforms. International Journal of Research Studies in Management, 14(1), 131-139. https://doi.org/10.5861/ijrsm.2026.26102