International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2026 Volume 14 Issue 2
Available Online: 2 April 2026
Author/s:
Sang, Thi Tran
Cuu Long University, Vietnam (phcnrc@gmail.com)
Estioko, Edreck*
Philippine Heart Center, Philippines (phcnrc@gmail.com)
Abstract:
Breastfeeding is a critical determinant of maternal and child health, providing optimal nutrition and immune protection for infants while supporting maternal recovery after childbirth. In Vietnam, breastfeeding practices are influenced not only by clinical recommendations but also by cultural beliefs, family traditions, and religious values. Understanding these contextual influences is essential for developing a glocalized maternal and child health framework that integrates global health standards with culturally grounded practices. This study assessed traditional beliefs, practices, and motivations related to breastfeeding among Vietnamese mothers and examined their associations with selected sociodemographic characteristics. A descriptive–inferential–correlational design was employed among 375 Vietnamese mothers selected through proportionate stratified random sampling. Data were collected using validated self-administered instruments: the Traditional Beliefs and Practices on Breastfeeding Survey and the Traditional Motivations on Breastfeeding Survey, both using Likert-scale responses. Descriptive statistics summarized participant characteristics and responses, while regression analysis examined relationships among variables. Participants were primarily young, married mothers with high school education, predominantly Buddhist, and employed full-time. Mothers strongly endorsed traditional beliefs (M = 3.27) and practices (M = 3.25), influenced by family support, religious guidance, digital information, and community health services. Motivational factors (M = 3.20) included maternal identity, comfort, postnatal recovery, nutrition, and infant care confidence. Significant differences were observed across sociodemographic variables (p < .001), with positive correlations among beliefs, practices, and motivations (p < .001). Vietnamese mothers’ breastfeeding behaviors are strongly shaped by cultural, familial, and motivational factors. Culturally sensitive interventions integrating family and community support may enhance optimal breastfeeding practices, particularly among working mothers.
Keywords: traditional beliefs, practices, motivations, breastfeeding, Vietnamese mothers
DOI: https://doi.org/10.5861/ijrsm.2026.26025
Cite this article:
Sang, T. T., & Estioko, E. (2026). Traditional beliefs, practices, and motivations in breastfeeding among Vietnamese mothers: A descriptive-correlational study. International Journal of Research Studies in Management, 14(2), 159-174. https://doi.org/10.5861/ijrsm.2026.26025
* Corresponding Author