International Journal of Research Studies in Management
CollabWritive Special Issue
2026 Volume 14 Issue 1
Available Online: 9 March 2026
Author/s:
Shabazz, Rowena F.*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Ylagan, Alex D.
Lyceum of the Philippines University – Batangas, Philippines
Abstract:
Central Luzon, Philippines, has recently seen a rise in Agri-farm tourism. The provinces of Nueva Ecija, Tarlac, and Pampanga are among those in this region that produce the most rice and corn in the Philippines and are noted for their extensive agricultural acreage. This study aimed to propose a framework for Agri-farm tourism in the Central Luzon Region. The researcher determined the perceived Agri-farm tourism development in Central Luzon Region in terms of learning and educational activities improvements, cultural development, community participation, thriving local economy, and income generation. It tested the significant difference in the responses when grouped according to the profile of the respondents and tested the significant relationship among variables. Data were analyzed using Percentages, Weighted Mean, the Shapiro-Wilk Test, the Kruskal-Wallis test, the Mann-Whitney U test, and Spearman Rho. The variables included are factors, impact, competitiveness, and Agri-farm development. The rho-value represents the correlation coefficient, which indicates the strength and direction of the relationship between the variables. All correlations are highly significant, with p-values of 0.000. Therefore, the relationships observed between variables are not likely due to chance. The correlation coefficient between factors and impact is 0.651, which indicates a moderately positive relationship between the two variables. As factors increase, so does the impact. The correlation coefficient between factors and competitiveness is 0.744, indicating a moderately positive relationship between the two variables. Moreover, the correlation coefficient between factors and Agri-farm development is 0.716, indicating a moderately positive relationship between the two variables. The correlation coefficient between impact and competitiveness is 0.885, indicating a strong positive relationship between the two variables. As impact increases, competitiveness also increases. The correlation coefficient between impact and Agri-farm development is 0.844, indicating a strong positive relationship between the two variables. The correlation coefficient between competitiveness and Agri-farm development is 0.856, indicating a strong positive relationship between the two variables. The study concluded that the Proposed Agri-Farm Tourism Framework could have significant implications for the Central Luzon Province, particularly for the Agri-farm tourism sector. If successfully implemented, the framework could lead to improved tourism experiences, economic growth, environmental sustainability, community development, and improved regional governance and coordination.
Keywords: Agri-farm, tourism, competitiveness, digital marketing, sustainability, descriptive survey, Central Luzon, Philippines
DOI: https://doi.org/10.5861/ijrsm.2026.26009
Cite this article:
Shabazz, R. F., & Ylagan, A. D. (2026). Proposed Agri-farm tourism framework in Central Luzon Region. International Journal of Research Studies in Management, 14(1), 109-122. https://doi.org/10.5861/ijrsm.2026.26009
* Corresponding Author