2025 IJRSE – Volume 14 Issue 14
Available Online: 15 August 2025
Author/s:
Marmito, Abigail
Davao del Norte State College, Philippines (marmito.abigail@dnsc.edu.ph)
Jala, John Carlo
Davao del Norte State College, Philippines (jala.johncarlo@dnsc.edu.ph)
Pollenza, Maegan
Davao del Norte State College, Philippines (pollenza.meagan@dnsc.edu.ph)
Vistar, Jenny Mae
Davao del Norte State College, Philippines (vistar.jennymae@dnsc.edu.ph)
Macarayo, Bryan*
Davao del Norte State College, Philippines (bryan.macarayo@dnsc.edu.ph)
Abstract:
This quantitative study looks at the effect of customer satisfaction on e-commerce purchase intention in a sample of second-year students at Davao del Norte State College’s Institute of Leadership, Entrepreneurship, and Good Governance (ILEGG). This study investigates customer satisfaction with product quality, application safety, delivery assurance, and promotions, as well as purchase intention regarding website design, reliability, responsiveness, trust, and personalization. The study, which used a structured survey questionnaire distributed to 260 students, found higher levels of customer satisfaction and purchase intention across all metrics. Customer satisfaction has a significant positive correlation with purchase intention (r = 0.855, p < .001). The findings indicate that increasing customer satisfaction can have a significant impact on students’ intentions to make online purchases. The study emphasizes the importance of improving user experience, trust, and personalization strategies in e-commerce platforms for student consumers.
Keywords: customer satisfaction, purchase intention, ecommerce, Davao del Norte State College
DOI: https://doi.org/10.5861/ijrse.2025.25230
Cite this article:
Marmito, A., Jala, J. C., Pollenza, M., Vistar, J. M., & Macarayo, B. (2025). The effect of customer satisfaction on purchase intention in ecommerce among second-year ILEGG students at Davao del Norte State College. International Journal of Research Studies in Education, 14(14), 249-266. https://doi.org/10.5861/ijrse.2025.25230
* Corresponding Author