International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2024 Volume 12 Issue 14
Available Online: 29 December 2024
Author/s:
Suarez, Christian S.
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study evaluated the entrepreneurial orientation and innovation performance of coffee shop businesses in Batangas City and Lipa City. The objectives were to determine the levels of proactiveness, risk-taking propensity, and autonomy; assess innovation performance in terms of product, process, and marketing innovation; examine the relationship between entrepreneurial orientation and innovation performance; and propose strategies for improvement. A descriptive-quantitative research design was employed, using a survey questionnaire administered to 250 coffee shop owners and managers. Data were analyzed with frequency and percentage for respondent profiles, mean for levels of entrepreneurial orientation and innovation performance, composite mean for summarizing responses, and Pearson’s r for relationships between variables. Findings indicated high proactiveness and moderate risk-taking and autonomy among coffee shops. Innovation performance was moderate to high, with the highest scores in product innovation. Significant positive relationships were found between all dimensions of entrepreneurial orientation and innovation performance. Recommendations include enhancing proactiveness through market research and continuous improvement, increasing risk-taking propensity with training and innovation funds, fostering autonomy by empowering employees, and improving product innovation with R&D investments and customer feedback. Additionally, process innovation should be enhanced with advanced technologies and sustainable practices, while marketing innovation should leverage digital strategies and community engagement. Comprehensive training programs and performance metrics are also advised. By implementing these strategies, coffee shop businesses can enhance their entrepreneurial orientation, foster innovation, and achieve sustained growth and competitiveness.
Keywords: entrepreneurial orientation, innovation performance, coffee shop businesses, product innovation, process innovation, marketing innovation
DOI: https://doi.org/10.5861/ijrsm.2024.1337
Cite this article:
Suarez, C. S. (2024). Entrepreneurial orientation and innovation performance of coffee shops business. International Journal of Research Studies in Management, 12(14), 185-195. https://doi.org/10.5861/ijrsm.2024.1337