International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 16
Available Online: 10 December 2024
Author/s:
Liu, Si
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
In today’s increasingly competitive and environmentally conscious business landscape, organizations are seeking sustainable strategies to differentiate themselves and attract top talent. This research explores the interconnectedness of green employee motivation, strategic orientation, and competitive advantage. By examining how these variables influence each other, this dissertation paper provides valuable insights for organizations seeking to foster a sustainable and competitive business environment. Through a survey of 400 agricultural employees from top five leading agricultural enterprises in Henan Province, the study found a strong to very strong direct relationship between the green employee motivation, and the sub-variables of strategic orientation and competitive advantage. At the same time, there is a strong direct relationship between the sub-variable of strategic orientation and competitive advantage. Findings show a strong relationship between these three variables, therefore, it suggests that organizations that prioritize green employee motivation and align their strategic orientation with sustainability goals are more likely to achieve a competitive advantage. This can lead to improved financial performance, enhanced reputation, and a more sustainable and fulfilling workplace for employees.
Keywords: green employee motivation, strategic orientation, competitive advantage, stakeholder engagement framework
DOI: https://doi.org/10.5861/ijrsm.2024.1331
Cite this article:
Liu, S. (2024). Green employee motivation, strategic orientation and competitive advantage of agricultural enterprises: Basis for sustainable management framework. International Journal of Research Studies in Management, 12(16), 189-200. https://doi.org/10.5861/ijrsm.2024.1331