Leadership behavior, thrive factors and corporate social responsibility orientation in real estate industry: Basis to people management framework

International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 12

Available Online: 23 September 2024

Author/s:

Yan, Zhipeng
Graduate School, Lyceum of the Philippines University – Batangas, Philippines

Abstract:

This study explores the complex relationship between leadership behavior, thrive factors and corporate social responsibility orientation in real estate industry, and then builds the framework of people management in real estate industry. Due to the impact of COVID-19 in three years and policy changes in the real estate industry, China’s real estate industry has experienced a general decline, and the total transaction volume and transaction prices of new houses have fallen off a cliff every year. In recent years, China’s new development area, new completed area and new investment have all seen a massive decline. In this serious situation, it is very important and necessary to strengthen the people management of enterprises to improve their own ability to resist risks. Overall, this dissertation aims to contribute to the people management of the real estate industry when the Chinese real estate market is declining and the real estate industry is reforming. By exploring the relationship between leadership behavior, thrive factors and corporate social responsibility orientation, a people management framework with practical guidance is proposed to improve the people management level of the Chinese real estate industry.

Keywords: leadership behavior, thrive factors, corporate social responsibility orientation, people management, framework

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DOI: https://doi.org/10.5861/ijrsm.2024.1272

Cite this article:
Yan, Z. (2024). Leadership behavior, thrive factors and corporate social responsibility orientation in real estate industry: Basis to people management framework. International Journal of Research Studies in Management, 12(12), 137-147. https://doi.org/10.5861/ijrsm.2024.1272