International Journal of Research Studies in Psychology
CollabWritive Special Issue
2024 Volume 10 Issue 3
Available Online: 22 September 2024
Author/s:
Cao, Xiangye
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
With the development of society and economy, environmental problems have become increasingly serious. The reduction of biodiversity, frequent haze weather, decreased forest area, and climate deterioration are partly due to people’s non-green consumption behavior. Green consumption behavior covers the entire process of consumer consumption and use of goods, including a series of consumption decision-making behaviors that reduce resource depletion and environmental pollution, and minimize negative impacts on the environment. It has the characteristics of moderation and moderate consumption, environmental protection, and minimal ecological impact. It is a consumption method that is conducive to sustainable social development and has gradually become an important research topic in the field of behavior. This article adopts descriptive research methods and questionnaire surveys as the sources of data collection. Statistical analysis is conducted using regression analysis. According to the survey, consumer psychological cognition, social norms, and consumer empathy are closely related to green consumption behavior. When consumer psychological cognition improves, there is a significant relationship between social and cultural cognition, environmental knowledge cognition, and ecological values cognition and consumer psychological cognition. The higher the consumer’s psychological cognition, the more positive their green consumption behavior will be. When enhancing social norms, there is a significant relationship between social learning, social influence, social atmosphere, and consumer social norms. The stronger the social norms, the more proactive consumers’ green consumption behavior will be. When consumer empathy is enhanced, there is a significant relationship between cognitive empathy, emotional empathy, and value empathy and consumer empathy. The higher the level of empathy among consumers, the more proactive green consumption behavior will be. Finally, a system framework for managing green consumption behavior was proposed, and suggestions were made to enhance green consumption behavior.
Keywords: consumer psychological cognition, social norms, consumer empathy, green consumption behavior
DOI: https://doi.org/10.5861/ijrsp.2024.034
Cite this article:
Cao, X. (2024). Consumer psychological cognition, consumer social norms and consumer empathy: Basis for green consumption behavior framework. International Journal of Research Studies in Psychology, 10(3), 55-66. https://doi.org/10.5861/ijrsp.2024.034