International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 12
Available Online: 1 September 2024
Author/s:
Zhang, Ying
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
Firstly, this paper reviews the internal marketing, basic psychological needs, employee satisfaction and related empirical research. Variable measurement indicators and questionnaires were designed with reference to mature scales and under the guidance of tutors and experts. Several hotels in specific areas were selected as survey objects and the status of the hotel industry was taken as samples. Statistical and reasoning analysis of the questionnaire data was carried out through empirical research and descriptive research. The relationship between the three variables of internal marketing, basic psychological needs and employee satisfaction is discussed. The results show that: internal marketing has a significant positive impact on the three basic psychological needs of employees; internal marketing has a positive impact on employee satisfaction; three basic psychological needs have a positive impact on employee satisfaction. This research focuses on the influence of hotel internal marketing on employee service performance, and systematically discusses internal marketing and three basic psychological needs. With the hotel employee as the first person and based on the psychological changes and basic psychological needs of employees, this paper studies the mechanism of action and the boundary of action, enriches and develops the relevant theoretical research of internal marketing. This paper also establishes the employee relations improvement framework, indicating that a good employee relations improvement framework should be composed of internal marketing, basic psychological needs and employee satisfaction. Finally, based on this study, the researchers puts forward some relevant suggestions, which also provide important practical significance for relevant hotel managers on how to promote staff development and motivation conversion, and put them into action to have a positive and significant impact.
Keywords: hotel internal marketing, employee satisfaction, employee relationship management model
DOI: https://doi.org/10.5861/ijrsm.2024.1267
Cite this article:
Zhang, Y. (2024). Hotel internal marketing, staff basic psychological needs and employee satisfaction: Basis for employee relations improvement framework. International Journal of Research Studies in Management, 12(12), 71-86. https://doi.org/10.5861/ijrsm.2024.1267