Employee relations, enterprise culture, and employer branding in Chinese technology companies: Basis for innovative talent acquisition framework

International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 11

Available Online: 1 September 2024

Author/s:

Pei, Dongjie
Graduate School, Lyceum of the Philippines University – Batangas, Philippines

Abstract:

Nowadays, the world has entered the era of knowledge economy, science and technology as the first productive force, talents as the first resource, and innovation as the first driving force, are promoting national development and social progress. Under the increasingly fierce competition for human resources, innovative talent acquisition has become the key to the technology companies of developing core competitiveness sustainably. Based on relevant theories and literature review, this study mainly identified the dimensions and their evaluation indexes of employee relations, corporate culture and employer branding in Chinese technology companies, and collected 384 questionnaires with employees engaged in innovation-related work in Chinese technology companies as the research targets. The questionnaire data of the survey were analyzed by descriptive statistics and inferential statistics using SPSS version 28, which revealed the evaluation status and their interrelationships of the dimensions of employee relations, corporate culture, and employer branding in Chinese technology companies. Specifically, respondents gave high recognition to employee relations from employee on boarding, workplace health and safety, and employee benefits; the survey on respondents’ enterprise culture received satisfactory feedback in terms of work environment, cultural atmosphere and people orientation; and respondents agreed with employer branding in terms of employee value proposition, employee experience, and corporate responsibility. This study also revealed that there was statistically significant relationship among employee relations, enterprise culture and employer branding, and created an innovative talent acquisition framework of Chinese technology companies based on the above research. This paper not only theoretically enriches the research in the field of innovative talent acquisition, but also provides useful insights and suggestions for enterprise human resource management, which has significant theoretical value and practical significance in promoting the construction of talent team in Chinese technology companies.

Keywords: culture-driven management, innovation, school culture, leadership culture, culture commitment

PDF

DOI: https://doi.org/10.5861/ijrsm.2024.1260

Cite this article:
Pei, D. (2024). Employee relations, enterprise culture, and employer branding in Chinese technology companies: Basis for innovative talent acquisition framework. International Journal of Research Studies in Management, 12(11), 157-169. https://doi.org/10.5861/ijrsm.2024.1260