International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 10
Available Online: 15 August 2024
Author/s:
Gregana, Moresa Joy V.*
Lyceum of the Philippines University – Batangas, Philippines (mjvgregana@earist.ph.education)
Eulogio Amang Rodriguez Institute of Science and Technology, Philippines
Ylagan, Alex D.
Lyceum of the Philippines University – Batangas, Philippines (apylagan@lpubatangas.edu.ph)
Abstract:
This study aimed to explore the impact of travel motivation and food experiences on post-visit outcomes in gastronomic destinations within Central Luzon. Employing a sequential mixed methods design, the study analyzed the tourist demographics, examined relationships between key variables, and identified significant differences across demographic groups. The researcher used sequential mixed method and descriptive research design. The respondents of the study were 380 tourists who dined in Department of Tourism (DOT) accredited restaurants that serves local cuisines. The study concluded that majority of the respondents are male, aged 25 years old to 40 years old or belong to generation Y, single, employed, university graduate, and centrality of local food when traveling is important. Tourists in Central Luzon seek authentic food, fresh ingredients, and memorable experiences with loved ones. The study links tourist motivations to their satisfaction and recommends the region highlight these aspects. To improve satisfaction, the study suggests catering to under-represented demographics and organizing food-related events. Collaboration among all stakeholders is seen as key to enhancing Central Luzon’s culinary tourism. Lastly, the research paper proposed a Tourists’ Gastronomic Post-Visit Outcome framework.
Keywords: gastronomic destinations, post-visit outcomes, travel motivation, tourists’ food experience, gastronomic tourism
DOI: https://doi.org/10.5861/ijrsm.2024.1238
Cite this article:
Gregana, M. J. V., & Ylagan, A. D. (2024). Tourist gastronomic engagement: Assessing travel motivation, food experiences, and post-visit outcomes in Central Luzon’s culinary destinations. International Journal of Research Studies in Management, 12(10), 99-124. https://doi.org/10.5861/ijrsm.2024.1238
* Corresponding Author