International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 8
Available Online: 30 July 2024
Author/s:
Zhang, Jie
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The study aimed to examine the digital transformation, research and development innovation, and financial performance in new energy automobile in China to become the basis for developing a strategic plan to enhance financial investment of the new energy automobile industry. The study utilized self-made questionnaire as the data-gathering instrument. Participants of the study were 408 general managers or finance executives as participants of the enterprise which has been listed more than five years. The analysis of digital transformation was discussed from the aspects of artificial intelligence technology, big data technology, cloud computing technology and blockchain technology; Research and Development innovation was analyzed from the aspects of processed innovation, product innovation and marketing innovation; The financial performance was assessed from total assets, net assets and financial profit. Spearman rho was used to test the significant relationships as part of the non-parametric tests. All analyzes were performed using SPSS version 28. The research revealed that respondents agreed the components affecting digital transformation were Artificial Intelligence Technology, Big Data Technology, Cloud Computing Technology and Blockchain Technology. They agreed on the factors affecting Research and Development Innovation were Processed Innovation, Product Innovation and Marketing Innovation. They also agreed that the main factors affecting the financial performance of enterprises were Total Assets, Net Assets and Financial Profit. There was a significant positive correlation between digital transformation and enterprise research and development innovation, and there was also a significant positive correlation between digital transformation and enterprise financial performance. At the same time, research shows that there was a significant positive correlation between Research and Development innovation and corporate financial performance. Basis on this，a strategic framework to enhance financial investment can be developed.
Keywords: digital transformation, research and development innovation, financial performance
DOI: https://doi.org/10.5861/ijrsm.2024.1201
Cite this article:
Zhang, J. (2024). Digital transformation, research and development innovation, and financial performance of new energy automobile industry: Basis for enhanced financial investment framework. International Journal of Research Studies in Management, 12(8), 1-11. https://doi.org/10.5861/ijrsm.2024.1201