International Journal of Research Studies in Educational Technology
Divine Word College of San Jose Special Issue
Volume 8, Issue Number 2
Available Online: 15 July 2024
Author/s:
Cajayon, Gezalyn Anne V.*
Divine Word College of San Jose, Philippines (gavaleroso@gmail.com)
Macabata, Nancy S.
Divine Word College of San Jose, Philippines (nancy.santiago.macabata@gmail.com)
Lazaro, Neofe J.
Divine Word College of San Jose, Philippines (mharifel.javier.lazaro@gmail.com)
Limos-Galay, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Abstract:
This feasibility study explores the viability and market potential for introducing Suman Lalabasa to San Jose, Occidental Mindoro. With a growing interest in healthier food choices and the love of Filipinos in consuming native delicacies, there is a significant opportunity to capitalize on the market for suman kalabasa. The business aims to strategically position Suman Kalabasa in various distribution channels, including the OEMCO canteen, school canteens, terminals, public markets, and night market stalls. The business will also use online platforms to reach a wider audience and adapt to modern consumer behaviors. Findings indicate a promising market for suman kalabasa in San Jose, fueled by the growing preference for nutritious snacks. Financial analysis projects promising returns on investment with potential sustained profitability. Notably, the proposed business does not need a high capital requirement, and its operation can be efficiently managed by a single proprietor with minimal staff, where the business model is both economically feasible and socially impactful. Primary raw material sourcing from local farmers in San Jose, Occidental Mindoro, supplemented by neighboring municipalities in Occidental Mindoro or Oriental Mindoro, if necessary, not only ensures a reliable supply chain but also contributes to local economic development by generating employment and income opportunities for farmers. Overall, the study’s results in different aspects proved the financial viability, feasibility, and market potential of introducing suman kalabasa in San Jose, Occidental Mindoro. Based on the critical analysis, results of the study, and justifications discussed herein, this business undertaking is highly recommended for implementation.
Keywords: suman kalabasa, native delicacy, market potential, healthier food, local economic development
DOI: https://doi.org/10.5861/ijrset.2024.8017
Cite this article:
Cajayon, G. A. V., Macabata, N. S., Lazaro, N. J., & Limos-Galay, J. A. (2024). A feasibility study on the viability and market potential of “Suman Kalabasa” (Squash sticky rice cake) in San Jose, Occidental Mindoro. International Journal of Research Studies in Educational Technology, 8(2), 131-148. https://doi.org/10.5861/ijrset.2024.8017
* Corresponding Author