International Journal of Research Studies in Language Learning
CollabWritive Special Issue
2024 Volume 10 Issue 2
Available Online: 15 June 2024
Author/s:
Rong, Huang
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study utilized descriptive research to determine the relationship between the learning style and academic motivation of Chinese visual communication design students. A total of 306 visual communication design students in one vocational college in China were involved in the study. Results showed that majority of the respondents were female, sophomore level and from rural areas. The visual communication design students’ learning style is more of a reflector. The respondents agreed on all the indicators under academic motivation. According to the grouping of learning styles by characteristics, year level and place of birth have no statistical significance. When grouped according to sex, the learning styles of the respondents differed significantly as to theorists and pragmatist. In terms of academic motivation, sex, year level, and place of birth were not statistically significant. There is a positive correlation between the learning style of Chinese visual communication design students and their extrinsic academic motivation. This implies that the better is the learning style the better is the extrinsic academic motivation. However, no significant relationship exists between learning styles and intrinsic academic motivation. A proposed action plan to enhance the learning styles and academic motivation of Chinese visual design students was proposed. It is suggested that school administrators and university professors, may organize academic lectures, seminars, academic competitions, and other activities, adopt different teaching methods and resources, encourage students to actively participate in classroom discussions and learning activities, and help students to think independently, cultivate critical thinking and innovative abilities.
Keywords: academic motivation, higher education, learning style, visual communication design
DOI: https://doi.org/10.5861/ijrsll.2024.020
Cite this article:
Rong, H. (2024). Learning style and academic motivation of Chinese visual communication design majors. International Journal of Research Studies in Language Learning, 10(2), 127-136. https://doi.org/10.5861/ijrsll.2024.020