International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 10
Available Online: 25 August 2023
Author/s:
Ramos, Mary Jane S.*
Divine Word College of San Jose, Philippines (ramosmaryjane102@gmail.com)
Limos-Galay, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Abstract:
For years, numerous sectors have developed and employed social media content strategies as a means of promoting business and swaying consumer choices. The basis for why they work for these techniques should be thoroughly investigated so that we can learn more about the successful and unsuccessful tactics. This study contributes to understanding the best social media marketing strategies applied by milk tea shops in San Jose, Occidental Mindoro. This study focused on the social media marketing applied by milk tea shops. A qualitative phenomenological research study undertakes this paper. The researcher interviewed 30 participants using simple random sampling taken from the whole population. Primary data was utilized using an adaptive interview research question. In order to determine the effectiveness of social media marketing applied by the milk tea shops in San Jose, Occidental Mindoro, after the data gathering, thematic coding analysis was employed. In comparison to traditional media, social media marketing is an efficient and effective tool that allows you to promote your business for considerably cheap expenses. Moreover, 36.67% of the respondents claim that with the aid of engagement marketing, they improved their relationship with their customers which lead to increased referrals, sales, and reputation. Via engagement, they build up the trust of their current customers and demonstrate to their new clients that they are honest sellers. Milk tea shops should focus on the timing and content of their social media posts. Thus, it will enable them to direct audiences successfully.
Keywords: social media marketing, milk tea shops, thematic analysis, engagement marketing, Occidental Mindoro
DOI: https://doi.org/10.5861/ijrsm.2023.1108
Cite this article:
Ramos, M. J. S., & Limos-Galay, J. A. (2023). The effectiveness of social media marketing techniques applied by milk tea shops in San Jose, Occidental Mindoro. International Journal of Research Studies in Management, 11(10), 7-13. https://doi.org/10.5861/ijrsm.2023.1108
* Corresponding Author