International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2026 Volume 14 Issue 3
Available Online: 5 May 2026
Author/s:
San Diego, Philip Gerome D.*
Divine Word College of San Jose, Philippines (philip.sandiego@hotmail.com)
Macabata, Heliodoro E.
Divine Word College of San Jose, Philippines (nancy.santiago.macabata@gmail.com)
Galay-Limos, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Abstract:
This feasibility study, using a descriptive research design, examines the potential of establishing a Kalabasa Chips business in San Jose, Occidental Mindoro, as a nutritious, affordable, and community‑based snack enterprise. The study assessed consumer demand, local supply availability, and financial viability through surveys, interviews, and supply chain analysis. Findings reveal that Kalabasa Chips, made simply from squash and salt, are widely accepted by consumers who prefer healthier alternatives to conventional snacks. The abundance of squash in the province ensures a sustainable, low‑cost supply of raw materials. At the same time, financial projections indicate that the business can recover its initial investment within 1 year and 9 months, confirming both technical and economic feasibility. Beyond profitability, the project supports local farmers, promotes value‑added processing, and contributes to livelihood and community development. The study further highlights the importance of strategic location, cooperative linkages, and branding in establishing market presence. Based on these findings, small‑scale production, targeted promotional strategies, and gradual expansion are recommended to ensure long‑term sustainability and growth.
Keywords: Kalabasa Chips, value‑added processing, healthy snacks, local supply availability, local farmers
DOI: https://doi.org/10.5861/ijrsm.2026.26509
Cite this article:
San Diego, P. G. D., Macabata, H. E., & Galay-Limos, J. A. (2026). A feasibility study on starting a kalabasa chips business in San Jose, Occidental Mindoro. International Journal of Research Studies in Management, 14(3), 155-168. https://doi.org/10.5861/ijrsm.2026.26509
* Corresponding Author