International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2026 Volume 14 Issue 3
Available Online: 5 May 2026
Author/s:
Baguinon, Princess Marjorie P.*
Divine Word College of San Jose, Philippines (princessmarjoriebaguinon787@gmail.com)
Galay-Limos, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Abstract:
In the Philippines, African Swine Fever has posed one of the most serious threats to the swine industry in decades. Thus, this aimed to examine the challenges and strategies of swine entrepreneurs during the African Swine Fever (ASF) outbreak in Occidental Mindoro. A sequential exploratory design was employed to describe the challenges and coping strategies of the 310 swine entrepreneurs in the province. The themes derived from the interviews served as the basis for the quantitative phase. The findings revealed that swine entrepreneurs faced challenges related to financial constraints, market disruption, and market volatility. Meanwhile, strategies such as collaboration, biosecurity, and strategic marketing were widely practiced to cope with the crisis. Statistical analysis indicated a significant relationship between the challenges encountered and the strategies employed. Moreover, the results indicated that swine entrepreneurs encountered considerable market disruptions, particularly due to restrictions on the movement of pigs and pork products, which limited their ability to sell and distribute their swine. Thus, swine entrepreneurs were greatly affected by market volatility, as fluctuations in pork prices and unstable market demand created uncertainty and financial risks during the ASF outbreak. The results highlighted the importance of strengthening support programs, improving biosecurity awareness, and enhancing collaboration among stakeholders to build resilience in the swine industry during disease outbreaks. This study recommends that the Department of Trade and Industry and the Department of Agriculture provide capacity-building activities on strategic marketing, product diversification, and the development of value-added pork products to help swine entrepreneurs sustain their income despite market disruptions.
Keywords: African Swine Fever, swine entrepreneurs, financial constraints, market disruptions, strategic marketing
DOI: https://doi.org/10.5861/ijrsm.2026.26504
Cite this article:
Baguinon, P. M. P., & Galay-Limos, J. A. (2026). Swine Industry: Challenges and strategies during African Swine Fever (ASF) outbreak in Occidental Mindoro. International Journal of Research Studies in Management, 14(3), 57-77. https://doi.org/10.5861/ijrsm.2026.26504
* Corresponding Author