International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2025 Volume 13 Issue 4
Available Online: 3 May 2025
Author/s:
Colesio, Maria Kristina F.*
Divine Word College of San Jose, Philippines (colesioemkei@gmail.com)
Limos-Galay, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Lazaro, Neofe J.
Divine Word College of San Jose, Philippines (mharifel.javier.lazaro@gmail.com)
Abstract:
Tocino is a delicious, sweet, and savory dish that Filipinos love, especially for breakfast. This feasibility study aims to introduce a new version of tocino with a unique taste of seafood and a healthier option than red meat. Specifically, it seeks to assess the production and marketing of tuna tocino (sweet cured tuna meat) in San Jose, Occidental Mindoro, and determine its profitability and viability. The product will be marketed on social media platforms to reach wider potential customers and will be distributed at the Divine Word College of San Jose canteen, grocery stores, and food kiosks around the San Jose area. Tuna is the product’s main ingredient and will be directly procured from the local fishing community in Barangay Ligaya in Sablayan, Occidental Mindoro. The researcher will manage the business as the sole owner of the business; two production staff and one delivery man will be hired to ensure production and efficient daily operation. The initial investment needed to implement the business is Php 805,525.13. It is expected to reach a 541 percent return on investment after the five-year run. Based on the information gathered from surveys and interviews with the respondents, analyzing the data from the government, and assessing the financial projection, this proposed business offers a promising opportunity, driven by the growing demand for healthier and more sustainable food options. Thus, the business can generate profits and expand over time as costs will be managed well and the demand remains steady. The study shows that the proposed business is financially feasible, providing a good chance for long-term success in the market.
Keywords: seafood, local delicacy, tuna tocino, financially feasible, feasibility study
DOI: https://doi.org/10.5861/ijrsm.2025.25512
Cite this article:
Colesio, M. K. F., Limos-Galay, J. A., & Lazaro, N. J. (2025). A feasibility study on production and marketing of “Tuna Tocino” (Sweet Cured Tuna Meat) in San Jose, Occidental Mindoro. International Journal of Research Studies in Management, 13(4), 167-183. https://doi.org/10.5861/ijrsm.2025.25512
* Corresponding Author