International Journal of Research Studies in Management
CollabWritive Special Issue
2025 Volume 13 Issue 2
Available Online: 25 March 2025
Author/s:
Zhang, Zhisheng
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study evaluated the interrelationships among sales training, customer acquisition, and business performance within Chinese technology enterprises to develop an enhanced marketing strategies framework. Specifically, it examined sales training in terms of team building, training content, and management development; customer acquisition concerning classification, archival processes, and communication; and business performance through financial metrics, operational efficiency, and performance improvement. Employing a descriptive research design, data was collected via surveys from 406 participants. Findings indicate a high level of agreement among respondents regarding the implementation of sales training practices, including team building, training content, and management development. Participants also strongly believe that customer acquisition efforts positively influence customer understanding. Additionally, respondents acknowledged the company’s robust business performance. A significant positive relationship was identified among sales training, customer acquisition, and business performance. Consequently, a framework to enhance marketing strategies for Chinese technology enterprises was proposed.
Keywords: sales training, customer acquisition, business performance, enhanced Chinese technology company marketing strategies framework
DOI: https://doi.org/10.5861/ijrsm.2025.25033
Cite this article:
Zhang, Z. (2025). Sales training, customer acquisition, and business performance: Basis for enhanced Chinese technology company marketing strategies framework. International Journal of Research Studies in Management, 13(2), 207-217. https://doi.org/10.5861/ijrsm.2025.25033