International Journal of Research Studies in Management
CollabWritive Special Issue
2025 Volume 13 Issue 2
Available Online: 25 March 2025
Author/s:
Chen, Xuejiao
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The purpose of this study is to investigate how corporate digital transformation and business model innovation affect Chinese commercial banks’ organizational performance. This describes the state of business model innovation, including operation and marketing models as well as the creation of the best possible financial environment. It also assesses China’s commercial banks in terms of corporate digital transformation strategy, organizational structure digitalization, and banking business and service digitalization. Determine how business innovation and digital customer management affect a company’s financial, operational, and innovative performance; test the relationship among enterprise performance, business model innovation, and digital transformation; to provide a framework that may be used to continuously optimize bank processes in order to increase organizational performance. This study used a questionnaire to gather data using 400 respondents. The finding showed that commercial banks’ business model innovation and corporate digital transformation have a major effect on their overall success. Highly significant relationships exists among enterprise digital transformation strategy, business model innovation and their digital products and services.
Keywords: enterprise digital transformation strategy, business model innovation, enterprise performance, digital products and services
DOI: https://doi.org/10.5861/ijrsm.2025.25029
Cite this article:
Chen, X. (2025). Impact of digital transformation, business innovation on enterprise performance: Basis for Chinese commercial bank’s operation continues improvement framework. International Journal of Research Studies in Management, 13(2), 155-164. https://doi.org/10.5861/ijrsm.2025.25029