International Journal of Research Studies in Management
CollabWritive Special Issue
2025 Volume 13 Issue 2
Available Online: 25 March 2025
Author/s:
Fernandez, Mondey May M.
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study aimed to measure the relationship of the Food Safety, Servicescape, and Innovation in Restaurants in the Ilocos Region. Using a descriptive correlational quantitative data method design to construct a framework (Naig & Borbon, 2021), the researcher gathered 385 customers from selected DOT accredited casual dining restaurants. The result from statistical calculations from Kruskal Wallis Test, Mann Whitney Test and Wilcon Signed Rank Test reveals that the respondents agree on the assessment of food and safety practices of casual dining restaurants especially in food serving and food handling. The result also shows that respondents have agreed on their assessment in servicescape in direct and indirect external servicescape and that it is important to customers. The respondents also agreed on the innovation of casual restaurants in providing innovative communication platforms, and the respondents cared about restaurant innovation and new ideas in improving general experience. The respondents have also agreed on their assessment that the better food safety practices and servicescape implementation, the better innovation can be introduced to customers leading to customer delightment in casual dining restaurants in Ilocos region since it was found out that there is a moderate correlation. The researcher proposed a business framework by highlighting the importance of food safety, servicescape design and innovation that can result to customer delightment.
Keywords: casual dining restaurants, food safety, servicescape, innovation
DOI: https://doi.org/10.5861/ijrsm.2025.25028
Cite this article:
Fernandez, M. M. M. (2025). Relationship of food safety, servicescape, and innovation in restaurants in the Ilocos region. International Journal of Research Studies in Management, 13(2), 139-154. https://doi.org/10.5861/ijrsm.2025.25028