International Journal of Research Studies in Management
CollabWritive Special Issue
2025 Volume 13 Issue 2
Available Online: 25 March 2025
Author/s:
Wang, Jiadi
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study aims to explore the interrelationship between technological innovation, organizational learning, and market competitiveness in pharmaceutical companies and their impact on customer satisfaction. The study first analyzes the supporting role of R&D capabilities, manufacturing capabilities and strategic planning in technological innovation, and finds that the synergy between these elements is the key for pharmaceutical companies to achieve technological advantages. In addition, organizational learning plays a crucial role in enhancing the competitiveness of enterprises, which is embodied in the process of knowledge acquisition, sharing and collaboration, as well as integration and application. Research shows that by continuously acquiring and applying new knowledge, companies can optimize production processes more effectively and respond quickly to market changes, thereby enhancing market competitiveness. The study further explores the direct and indirect impact of market competitiveness on customer satisfaction, particularly in terms of product mix, channel commercialization and pricing strategies. Through data analysis, it was found that a diversified product portfolio, flexible pricing strategies, and efficient marketing were the key factors to improve market competitiveness, which in turn helped to improve customer satisfaction. The results of the study provide specific strategic recommendations for pharmaceutical companies, emphasizing the importance of the coordinated development of technological innovation and organizational learning to maintain market competitiveness and achieve sustainable growth. This study provides theoretical basis and practical guidance for managers in the pharmaceutical industry to help them improve their overall competitiveness and customer satisfaction by optimizing innovation and learning mechanisms in a rapidly changing market environment.
Keywords: technological innovation, organizational learning, market competitiveness, customer satisfaction, pharmaceutical companies
DOI: https://doi.org/10.5861/ijrsm.2025.25026
Cite this article:
Wang, J. (2025). Technological innovation, organizational learning and market competitiveness of selected pharmaceutical companies: Basis for enhanced customer satisfaction. International Journal of Research Studies in Management, 13(2), 109-126. https://doi.org/10.5861/ijrsm.2025.25026