International Journal of Research Studies in Management
CollabWritive Special Issue
2025 Volume 13 Issue 1
Available Online: 22 January 2025
Author/s:
Gong, Kuangsheng
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (250614388@qq.com)
Abstract:
The rapid advancement of digitalization has greatly changed the methods of manufacturing, availing new prospects for more efficiency and productivity. This study aims to explain the relationship between digitalization, automation, and technological efficiency of manufacturing firms. In doing so, the research seeks to research such elements in order to develop the best technological automation enhanced strategy that can help in achieving operational excellence and enhance competitiveness of a manufacturing sector. Descriptive design was used in the present study as it aims primarily at describing and understanding the present status of the manufacturing companies’ digitalization, automation, and technological efficiency. It is very common in collecting data concerning the status of a particular subject and even more in outlining its trends and patterns. A self-made questionnaire was used as the data gathering instrument tool as it enables the researcher to design the questions in accordance with the specific. This guarantees that the data collected is relevant and directly addresses the research objectives. The study used 400 participants composed of employees and managers of five manufacturing firms and ensured relevant information were disclosed to create strategies for technological innovation. Based on the findings, the respondents generally agreed that manufacturing companies adopted digitalization as a process, product and business model. They agreed on the automation process in terms of efficiency and productivity, automation strategy and competitive advantage. The study also found agreement on technological efficiency in terms of output and process quality, innovation and adaptability and data-driven decision making. No significant relationship was found between digitalization, automation and technological efficiency. An enhanced technological automation strategy was developed for manufacturing firms.
Keywords: automation, digitalization, enhanced technological automation strategy, technological efficiency
DOI: https://doi.org/10.5861/ijrsm.2025.25005
Cite this article:
Gong, K. (2025). Digitalization, automation, and technological efficiency among manufacturing firms: Basis for an enhanced innovative strategy. International Journal of Research Studies in Management, 13(1), 47-57. https://doi.org/10.5861/ijrsm.2025.25005