International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2024 Volume 12 Issue 7
Available Online: 15 July 2024
Author/s:
Bernal, Victor T.*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (vbernal.lingayen@psu.edu.ph)
Apritado, Jennie Margaret
Lyceum of the Philippines University – Batangas, Philippines (jmapritado@lpubatangas.edu.ph)
Abstract:
The study aimed to measure the Servicecape and Experiential Value Influencing the Behavioral Intention among Hotels in Ilocos Region. Using a descriptive survey, this survey managed to survey among 385 guests who have visited eco-friendly hotel in Ilocos Region. The findings revealed that the majority of respondents agreed of the internal and external aesthetics of eco-friendly hotels’ servicescapes. They also concurred with the experiential benefits offered by eco-friendly hotels, particularly the social and charitable benefits. Also, they concurred with travelers’ behavioral intentions to stay at eco-friendly hotels, particularly with regard to their intentions to spread the word and show loyalty. When categorized according to their sex and number of visits, it was discovered that there is a noticeable variation in aesthetics when it comes to the servicescape. Yet, when grouped according to their occupation and number of visits, it was discovered that there is a substantial variation in the responses to loyalty when it comes to the tourist behavioral intention. There is a significant relationship among servicescape, experiential value and tourist behavioral intention.
Keywords: behavioral intention, eco-friendly hotel, experiential value, servicescape
DOI: https://doi.org/10.5861/ijrsm.2024.2016
Cite this article:
Bernal, V. T., & Apritado, J. M. (2024). Servicescape, experiential value, and behavioral intention toward the development of eco-friendly hotels in Ilocos region. International Journal of Research Studies in Management, 12(7), 193-204. https://doi.org/10.5861/ijrsm.2024.2016
* Corresponding Author