International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2024 Volume 12 Issue 7
Available Online: 15 July 2024
Author/s:
Wan, Lexing*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (wanlexing@163.com)
Apritado, Jennie Margaret
Lyceum of the Philippines University – Batangas, Philippines (jmapritado@lpubatangas.edu.ph)
Abstract:
This paper aimed to propose a theoretical framework of tourist travel behavior in Taizhou. This study considered Taizhou City as the research object, determined tourist destination attributes and experience, and evaluated tourists’ re-visit and recommendation intention. It comprehensively analyzed the significant differences in tourist demographic characteristics and psychological characteristics when grouped and tested the significant relationship between given variables to reveal the key factors affecting tourist travel decisions and behaviors. This study used a quantitative approach and a descriptive research design. The study surveyed 388 tourists visiting scenic spots in the city of Taizhou, conducted a detailed survey and analysis of tourists in Taizhou using statistical methods such as frequency distribution, weighted average, Mann-Whitney U and Kruskal Wallis non-parametric test, and then analyzed the significant correlation among destination attributes, experience and post travel behavior by Spearman correlation. The study concluded that most of the respondents are between 27 and 42 years old, slightly more men than women, and a considerable number of respondents are unmarried. Tourists choose to travel for a longer period of time, most of them choose to travel for leisure and vacation, and many tourists prefer to spend time with their families. The tourism destination attribute of Taizhou has been positively evaluated by tourists and has provided tourists with rich and attractive tourism experience, and most of them have expressed positive willingness to re-visit and recommend. Lastly, the research paper proposed a framework and provided relevant recommendations.
Keywords: tourist destination attributes, experience, post travel behavior, Taizhou City, China
DOI: https://doi.org/10.5861/ijrsm.2024.2015
Cite this article:
Wan, L., & Apritado, J. M. (2024). Tourist destination attributes, experience and post travel behavior in Taizhou City, China. International Journal of Research Studies in Management, 12(7), 179-191. https://doi.org/10.5861/ijrsm.2024.2015
* Corresponding Author