International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2024 Volume 12 Issue 7
Available Online: 15 July 2024
Author/s:
Limocon, Mary Dafnie Dal T.*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Manlapaz, Kristine M.
Lyceum of the Philippines University – Batangas, Philippines
Abstract:
Agritourism has gained significant attention in recent years as a sustainable and diverse form of tourism which combines agricultural and tourism activities. In the context of the Philippines, a country known for its rich agricultural heritage, agritourism presents immense potential for development, cultural preservation, environmental conservation, and economic growth. The study delves into the profile of the respondents; assess the degree of implementation of the agritourism programs in various agritourism sites in Bukidnon; determine the impacts of agritourism programs to the respondents; determine the significant differences among variables when grouped according to profile variables; test the relationship between the degree of implementation of programs and its impacts; and propose an action plan for the improvement of agritourism destinations in Bukidnon Province. Descriptive research design was used to gather data. A total of 120 respondents participated in the study which are current employees at the same time locals of agritourism site according to the list of the Department of Tourism in Bukidnon for the year 2023. Cronbach’s alpha coefficient was used to test the reliability of the instrument. The findings of this study revealed that programs in agritourism sites in the province were implemented giving emphasizes on the program facility as it was interpreted as highly implemented. Furthermore, these programs implemented impacts the social, economic, cultural and environmental aspects of the agritourism sites. An action plan was conceived with the aim of developing and continuously advancing the Agritourism sector in the province of Bukidnon.
Keywords: agritourism sites, implementation, sustainability
DOI: https://doi.org/10.5861/ijrsm.2024.2009
Cite this article:
Limocon, M. D. D. T., & Manlapaz, K. M. (2024). Implementation and impacts of agritourism in Bukidnon province: Basis of an action plan. International Journal of Research Studies in Management, 12(7), 107-116. https://doi.org/10.5861/ijrsm.2024.2009
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