International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2024 Volume 12 Issue 7
Available Online: 15 July 2024
Author/s:
Fernandez, May Joy L.*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (mjgwapz19@gmail.com)
Apritado, Jennie Margaret M.
Lyceum of the Philippines University – Batangas, Philippines (jmapritado@lpubatangas.edu.ph)
Abstract:
This study aimed to propose a framework for improving religious tourism sites on Panay Island. The researcher identified motivational factors, tourist experiences, and assessed tourist behavior and intention to revisit religious sites on Panay Island. It tested for significant differences when grouped according to demographic and psychographic profiles of the respondents, as well as tested for significant relationships among the given variables. The researcher used quantitative methods and descriptive correlational research design. The respondents of the study were 384 tourists who visited the religious sites. The instrument was adapted and modified from Tao-Ing (2022). Further, the Statistical test used for the study was based on the Shapiro Wilk test, Kruskal Wallis Test, Mann Whitney U-test to test the significant differences while, Spearman Rho for the test of relationship, then frequency and percentage distribution were used to present the demographic and psychographic profile of the respondents. Moreover, weighted mean and rank were used to determine the motivational factor and tourist experiences in visiting the religious sites and to assess the tourist behavior and intention to revisit the religious sites in Panay Island. The study concluded that the majority of the respondents are female, aged 18 – 25 years old belonging to generation Z and single. The respondents visited the religious sites to reflect and calm down and stayed for 1 day. They are excellently motivated because they like to expand my knowledge about the community, offer prayers, enjoy time with my family and friends during our religious trip, beautiful landscape and the beauty of the nature, like to escape from the city to breathe fresh air, travel to religious site relieve stress and harmonizes their emotions, religious site heritage is well-conserved. Moreover, they are extremely satisfied because they found Panay Island as a very special destination. It is convenient to find the religious place or prayer area, and the tourist information center is helpful. The religious site provides a comfortable atmosphere, with food outlets/restaurants available on-site. Additionally, the local staff at the religious site are customer service oriented. The study found out that there is a significant relationship among the given variables. Lastly, the research paper proposed a framework and provides relevant recommendations.
Keywords: religious tourism destination, Panay Island
DOI: https://doi.org/10.5861/ijrsm.2024.2006
Cite this article:
Fernandez, M. J. L., & Apritado, J. M. M. (2024). Proposed framework for Panay island as religious tourism destination. International Journal of Research Studies in Management, 12(7), 65-75. https://doi.org/10.5861/ijrsm.2024.2006
* Corresponding Author