International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 16
Available Online: 10 December 2024
Author/s:
Bian, Ji
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study investigates the interrelationship between Intangible Cultural Heritage (ICH), localization, and guest satisfaction within themed hotels in Shandong Province, China. As the global hospitality industry evolves, themed hotels increasingly leverage ICH to craft unique, authentic guest experiences that resonate with travelers seeking deeper connections to local cultures. This study posits that effectively integrating localized ICH elements not only enhances guest experiences but also fosters cultural preservation and community identity. Shandong Province, rich in cultural heritage, provides a fertile ground for exploring this dynamic. The research focuses on guests who have stayed in themed hotels at least twice, allowing for a nuanced understanding of their experiences. By employing qualitative and quantitative methods, the study seeks to assess how ICH and localization contribute to overall guest satisfaction. Key components examined include hotel decoration, services, activities, and the extent to which these elements reflect local traditions and cultural narratives. The findings suggest that themed hotels that successfully incorporate ICH through thoughtful localization strategies significantly enhance guest perceptions of authenticity and emotional connection to the place, resulting in higher satisfaction levels. Furthermore, the research identifies critical factors that influence guest satisfaction, including the quality of services, the immersive nature of the hotel environment, and the alignment of the guest experience with personal expectations and cultural appreciation. The study also explores the challenges faced by themed hotels in balancing authenticity with modern expectations, particularly in the context of cultural sensitivity and the risk of cultural appropriation. It emphasizes the importance of training staff to embody local cultural values and engage guests in meaningful interactions that enhance their overall experience. Ultimately, this research contributes to the existing body of knowledge on hospitality management by highlighting the potential of localized ICH as a strategic asset in themed hotel operations. The implications of this study extend beyond the individual hotel experience, suggesting that a well-executed integration of ICH can benefit local communities, support sustainable tourism practices, and enhance the competitive positioning of themed hotels in the global market.
Keywords: Intangible Cultural Heritage (ICH), localization, guest satisfaction, themed hotels, Shandong province, cultural preservation, hospitality management, authenticity, tourism, community identity
DOI: https://doi.org/10.5861/ijrsm.2024.1327
Cite this article:
Bian, J. (2024). Intangible cultural heritage, localization and guest satisfaction among themed hotels in Shandong Province. International Journal of Research Studies in Management, 12(16), 121-138. https://doi.org/10.5861/ijrsm.2024.1327