International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2024 Volume 12 Issue 14
Available Online: 20 October 2024
Author/s:
Ciasico, Eme C.
West Visayas State University Calinog Campus, Philippines (ciasico.eme@wvsu.edu.ph)
Abstract:
The purpose of this study is to determine the respondents’ degree of satisfaction with the 5 A’s of tourism promotion for the “Kulturang Calinognon” destination. Specifically, this study sought to answer the following questions: 1) What is the status of the 5 A’s of tourism promotion for the “Kulturang Calinognon” destination when rated by the respondents? 2)How is the development of tourism promoting the “Kulturang Calinognon” destination classified according to sex, age, educational attainment, and respondent category? 3)What are the challenges and prospects for the development of the 5 A’s of tourism promoting the “Kulturang Calinognon” destination? 4) Are there significant differences in the status of the 5 A’s of tourism promoting the “Kulturang Calinognon” destination among different groups of respondents? and 5)Are there significant differences in the challenges of the 5 A’s of tourism promoting the “Kulturang Calinognon” destination among different groups of respondents? 6) Are there significant differences in the prospects for the development of the 5 A’s of tourism promoting the “Kulturang Calinognon” destination among different groups of respondents? 7) Is there a significant relationship between the status, challenges, and prospects for the development of the 5 A’s of tourism promoting the “Kulturang Calinognon” Destination? The study used descriptive correlational research to investigate the 5 A’s of Tourism Promoting the “Kulturang Calinognon Destination.” There were 34 respondents in the study, selected through purposive sampling. They were 10 residents, 8 front liners, 8 LGU representatives, and 8 tourists. One-way Analysis of Variance (ANOVA) was used to determine the significance of the differences in the status, challenges, and prospects for the development of the 5 A’s of tourism promoting “Kulturang Calinognon Destination” among three or more levels of categories such as age and type of tourist/staff. While post hoc test for significant ANOVA results and the pearson’s r was used to determine the significance of the relationships between and among the status, challenges, and prospects for the development of the 5 A’s of Tourism Promoting “Kulturang Calinognon Destination”. The study concluded that the municipality of Calinog is still a developing town, even though it is considered a first-class town. There is potential for improvement in business opportunities that can generate income, livelihood, and development. Based on the findings, the study recommends that the municipality of Calinog should maintain existing strategies and improve them to continue innovating for sustainability. To promote tourist hotspots in the municipality of Calinog globally and internationally and to attract locals, foreign investors, and tourists, they may carry out research on topics such as promotional tactics, competitiveness, destination branding, marketing, and advertising.
Keywords: 5 A’s of Tourism promoting, Kulturang Calinognon Destination, Municipality of Calinog
DOI: https://doi.org/10.5861/ijrsm.2024.1300
Cite this article:
Ciasico, E. C. (2024). The 5 A’s of tourism promoting “Kulturang Calinognon Destination” in the Municipality of Calinog. International Journal of Research Studies in Management, 12(14), 65-76. https://doi.org/10.5861/ijrsm.2024.1300