International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2024 Volume 12 Issue 14
Available Online: 20 October 2024
Author/s:
Real, John Carlo R.
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
With the efforts of the Tourism Promotions Board leading to restore the public confidence of the people to travel, through the Philippine Motorcycle Tourism Campaign, the researcher who is a motorcycle rider himself was encouraged to pursue this study. This paper assessed the safety and security of motorcycle tourism destinations along with the environmental factors influencing motorcycle riding tourist to visit Laguna province in order to propose an action plan to improve the said province as a motorcycle tourism destination. The study focused on three municipalities: Santa Maria, Mabitac, and Lumban, Laguna, wherein 385 respondents who are motorcycle riding tourists were chosen. To make sure the validity of the data coming from the respondents, being members of a motorcycle club or organization was used as qualification. Results showed that majority of motorcycle riding tourists are male millennial, mostly single and employed, with motorcycle riding experience of 2-5 years who took trips once a month. The respondents strongly agreed that to assure safety and security in motorcycle tourism destination, it should be free from disturbances or problems. It is important that motorcycle tourism destinations should not allow tourists to bring any deadly weapons. Serving clean and practicing proper food safety, providing signage and brochures, and feeling safe and secure in the destinations water and air pollution are all important factors. The study also found that guests were strongly influenced by the following: the existence of mountains and hills: commerce, entertainment and supply points; safe social environment of the community; and road width. With the perspective of the motorcycle riding tourist in the safety and security, and the environmental factors influencing their intention to visit, it can be assumed that there are areas that are in need of improvement.
Keywords: motorcycle tourism, action plan, environmental factors, motorcycle riders, Laguna province
DOI: https://doi.org/10.5861/ijrsm.2024.1296
Cite this article:
Real, J. C. R. (2024). Motorcycle tourism destination in Laguna province: Basis for action plan. International Journal of Research Studies in Management, 12(14), 43-64. https://doi.org/10.5861/ijrsm.2024.1296