International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 12
Available Online: 1 October 2024
Author/s:
Wu, Hao
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The study aimed to explore the e-commerce market entry strategy, e-commerce adoption and market performance among e-commerce industry in Henan Province, China that was made the basis in developing an e-commerce industry synergy framework. Descriptive design was used at it comprehensively analyzed the existing market entry tactics, adoption rates, and market performance within the industry. It is specifically designed to capture employee perspectives regarding these areas. The survey questionnaire was utilized in conducting this study on e-commerce across industries because of its high level of effectiveness. This approach prioritizes the convenience and confidentiality of employees, thereby promoting candid feedback regarding market entry plans, adoption rates, and employee perspectives on performance in the e-commerce sector. The study employed the employees of five e-commerce enterprises situated in Henan province. The 430 participants were employees selected from the top five e-commerce organizations. Based from the results, the respondents’ moderate agreement indicates that the firm culture about e-commerce market entry plan is characterized by a holistic approach that utilizes the advantages of online marketplaces, stand-alone websites, and an omnichannel strategy. The findings indicated that the respondents held a moderate level of agreement regarding the adoption of e-commerce. This study emphasized the obstacles encountered by businesses, the potential benefits to businesses, and the factors that influence the decision to adopt e-commerce. The agreement among the participants offered a distinct viewpoint on the company’s market performance in various crucial aspects such as operational effectiveness, market dominance and competitiveness and sustainability and social influence. A statistically significant correlation was seen between the used the e-commerce market entry strategy and the adoption of e-commerce, as well as between the market entry strategy and the performance of the market, and between the adoption of e-commerce and market performance. A framework called the E-Commerce Business Synergy Framework was developed specifically for the e-commerce business.
Keywords: e-commerce market entry strategy, e-commerce adoption, market performance, e-commerce industry synergy framework
DOI: https://doi.org/10.5861/ijrsm.2024.1294
Cite this article:
Wu, H. (2024). E-commerce market entry strategy, adoption and market performance: Basis for e-commerce industry synergy framework. International Journal of Research Studies in Management, 12(12), 195-204. https://doi.org/10.5861/ijrsm.2024.1294