International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 11
Available Online: 1 September 2024
Author/s:
Fang, Lingxuan
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study aimed to assess the Human Capital Management Practices, Employee Image and University Social Responsibility in China that can be basis for building competitive advantage framework. Specifically, it aimed to determine the human capital management practices in universities in China in terms of leadership and management, employee health and safety, and employee training and development; described the employee image in view of professional ethics/moral principle, professionalism/conduct, and service spirit; determined the university social responsibility in terms of responsibility to customers, community; and environment. It also tested the significant relationship among human capital management practices, employee image and university social responsibility; and come up with a framework that will build competitive advantage of the university. This study used descriptive type of research, utilizing questionnaire, from 400 responses of that employee’ respondents were collected, interpreted and tallied. It was found out that the respondents moderately agreed on the human capital management practices in view of leadership and management, employee health and safety, and employee training and development; the employees moderately agreed in the employee image in view of professional ethics/moral principle, professionalism/conduct, and service spirit; the employees moderately agreed on the university social responsibility in terms of responsibility to customers, community; and environment. There is a high significant relationship among human capital management practices, employee image and university social responsibility; and finally a framework for building competitive advantage of the university was developed.
Keywords: human capital management practices, employee image, university social responsibility, building competitive advantage framework
DOI: https://doi.org/10.5861/ijrsm.2024.1254
Cite this article:
Fang, L. (2024). Human capital management practices, employee image and university social responsibility: Basis for building competitive advantage framework. International Journal of Research Studies in Management, 12(11), 97-103. https://doi.org/10.5861/ijrsm.2024.1254