International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 10
Available Online: 15 August 2024
Author/s:
Samonte, Wella Gem A.
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study aimed to propose a sustainability framework for event industry in Panay Island. The researcher determined green practices, management strategies, and assessed the client satisfaction among event industry in the island. It tested the significant difference when grouped according to firmographic profiles of the respondents and tested the significant relationship among variables. The researcher used quantitative method and descriptive correlational research design. The study surveyed 400 event clients qualified to participate in the survey on Panay Island endorsed and identified by the Department of Tourism Region VI through their respective provincial tourism office across 4 provinces: Aklan, Antique, Capiz and Iloilo. The instrument was adapted from three different studies. Further, the statistical test used for the study was based in T-test and analysis of variance (ANOVA), Post hoc analysis to delve deeper differences, Pearson’s correlation coefficient for relationships of green practices, management strategies and client satisfaction. The study concluded that most respondents were corporate clients hosting social events within six months for 100 guests. There was a promising trends in green practices particularly in utilizing energy saving bulbs, reusable dining utensils, and frequent use of biodegradable products. Clients prioritize location, accessibility, and event facilities. Moreover, clients value responsive and prompt catering service, promotions using social media through positive feedback and testimonies, and provision of event merchandise with the use of local products. The study highlights the link between green practices, good management, and happy clients, proposing a framework for a more sustainable event industry.
Keywords: event industry, green practices, management strategies, client satisfaction, sustainability
DOI: https://doi.org/10.5861/ijrsm.2024.1246
Cite this article:
Samonte, W. G. A. (2024). Event industry green practices and management strategies towards client satisfaction in Panay Island: Basis of a sustainability framework. International Journal of Research Studies in Management, 12(10), 219-235. https://doi.org/10.5861/ijrsm.2024.1246