International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 8
Available Online: 30 July 2024
Author/s:
Xu, Yaping
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (xoyopong@163.com)
Abstract:
A combination of forward-thinking managerial cognition, strong organizational learning capabilities, and a commitment to innovative practices is the key to building a sustainable business. The study aimed to construct a competitive advantage enhancement framework of China’s We-Media industry by examining managerial cognition, organizational learning capabilities and innovation practices to improve the innovation ability and comprehensive competition of We-media industry. The study utilized the self-made questionnaire as the data-gathering instrument. Participants of the study were 500 employees in China’s We-Media industry. Weighted mean and rank while Spearman rho was used to test the significant relationship as part of the non-parametric tests. All analyzes were performed using SPSS version 28. The study revealed that respondents moderately agreed that the managerial cognition in terms of perception and attention, problem-solving and reasoning, social cognition and communication. Respondents moderately agreed that organizational learning capability in terms of knowledge acquisition, knowledge application, and knowledge sharing. Respondents moderately agreed that innovation practices in terms of technological innovation, service innovation, methodological innovation. There is a strong relationship between managerial cognition, organizational learning capability, and innovation practices. A competitive advantage enhancement framework of China’s We-Media industry has been constructed.
Keywords: managerial cognition, organizational learning capabilities, innovative practices, We-Media industry, competitive advantage enhancement framework
DOI: https://doi.org/10.5861/ijrsm.2024.1208
Cite this article:
Xu, Y. (2024). Managerial cognition, organizational learning capabilities and innovative practices in We-Media industry: Basis for competitive advantage enhancement framework. International Journal of Research Studies in Management, 12(8), 99-111. https://doi.org/10.5861/ijrsm.2024.1208