International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 5
Available Online: 15 June 2024
Author/s:
Cai, Yaxiao
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study aimed to determine the consumer economic behavior on the supply chain management of honey industry in China. Specifically, it aimed to determine the consumer economic behavior in honey industry in terms of product price and quality, consumer spending and personal preferences; determine the supply chain management in honey industry in China in terms of production planning and control; warehousing and inventory management; and transportation and logistics; test the significant relationship between consumer economic behavior and supply chain management and make an action plan to improve the consumer economic behavior and supply chain management in honey industry. This study used the descriptive type of research and used 200 employees participants who are also consumers of the company products the study revealed that respondents moderately agreed on the consumer economic behavior of customers in honey products in areas of product price and quality, consumer spending and personal preferences. They also perceived that the supply chain management in honey industry in China in terms of production planning and control; warehousing and inventory management; and transportation and logistics is moderately applied. There is highly significant relationship between consumer economic behavior and supply chain management which indicates that it is crucial to ensure that products meet consumer needs and are delivered efficiently. The Action plan to improve consumer economic behavior and the supply chain management in honey industry is developed.
Keywords: consumers economic behavior, supply chain management, honey industry, China
DOI: https://doi.org/10.5861/ijrsm.2024.1063
Cite this article:
Cai, Y. (2024). Consumers economic behavior and supply chain management of honey industry in China. International Journal of Research Studies in Management, 12(5), 39-45. https://doi.org/10.5861/ijrsm.2024.1063